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Caterina Fake (born June 13, 1969) is an American entrepreneur and investor. She co-founded the websites Flickr in 2004 and Hunch in 2007. Fake is a trustee for nonprofit organizations and served as the chairwoman of Etsy. For her role in creating Flickr, Fake was listed in Time magazine's Time 100, and she has been recognized within Silicon Valley for her work as an angel investor.
She graduated from Choate Rosemary Hall in 1986 and Vassar College in 1991 with a degree in English, after transferring from Smith College in 1989. Vassar had an intranet that the students could connect to from their dorm rooms, which Fake credits as being largely responsible for her eventually finding web design. After working various jobs, including as a painter's assistant, an investment banker, and at a dive shop (which Fake called her "post-college what-do-I-want-to-do period"), she was delayed in San Francisco while visiting her sister. Fake taught herself about the Internet and began creating websites and .
Fake previously worked as the art director for Salon, a news and opinion website started in 1995. In 2007, she co-founded the website Hunch with entrepreneur Chris Dixon, which was acquired by eBay for $80 million in November 2011. As of 2014, Fake's most recent project is called Findery. It launched under limited beta in February 2012 and was originally called Pinwheel. It was renamed to Findery in July 2012. The company is headquartered in San Francisco.
Fake joined the board of directors of Creative Commons in August 2008, and the Sundance Institute board of trustees in 2015. She served as board member and chairman of Etsy from 2006 to 2014.
Fake has won many awards, including Bloomberg Businessweek's "Best Leaders" in 2005, Forbes's 2005 , Fast Company's Fast 50, and Red Herring's 20 Entrepreneurs under 35. She was listed on the 2006 Time 100— Time magazine's list of the world's 100 most influential people—under the category "Builders and Titans". She received a lifetime achievement award in 2009 from Rhizome at The New Museum and honorary doctorates from the Rhode Island School of Design in 2009 and from The New School in 2013. Fake was a recipient of the 2018 "Visionary Award" from the Silicon Valley Forum, which recognizes leaders in Silicon Valley businesses. Among her most recognized businesses, she was identified for her contributions to Silicon Valley as an author and angel investor.
Fake hosted the podcast "Should This Exist?" produced by Quartz.
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